Black Friday for Pets

On Black Friday, 2012 (November 23, 2012) determined pet food consumers all across the U.S. and Canada will gather together in front of Walmarts.

This is from Truth About Pet Food‘s website:

Why Black Friday?  Several reasons, but the biggest is media.  Black Friday is the busiest shopping day of the year.  Every single year, the media is at Walmarts all across the U.S. filming the shopping frenzy.  By planning to ask Walmart managers questions on this day, we have (close to) guaranteed media attention.  We need our questions to Walmart to be publicized in every city – this is our one day to achieve that.

Why Walmart?  Walmart is the largest national retailer.  If Walmart removes the treats from store shelves, it is likely other retailers will follow.

What are we asking for and what are the grounds for our request?  Very simple…we are asking Walmart to remove all Chinese imported jerky treats from store shelves immediately and we ask they remain removed until the FDA has issued a statement the treats are safe for pets to consume.

Hundreds of pet deaths and thousands of pet illnesses reported to the FDA should be sufficient grounds for Walmart to remove the treats from store shelves, but that hasn’t been enough for Walmart thus far.  So, we are going to ask them if the safety of human products are more important than the safety of pet products.  You see, just last year Walmart pulled a human product from store shelves – “out of an abundance of caution” – and without an official FDA recall.

In 2011, Walmart pulled a baby formula from store shelves nationwide.  Walmart spokeswoman Dianna Gee said the company decided to pull the lot of baby formula “out of an abundance of caution”.  The baby formula went under FDA investigation at the time – however, there was no recall.  Walmart did the right thing; they did not wait for a recall.  They took action to protect children…just in case.  Because of Walmart’s decision to pull the baby formula (“out of an abundance of caution”), Supervalu Inc., Walgreen Co., Kroger Co. and Safeway all removed the same baby formula from store shelves.

We are asking Walmart to have the same concern for pet food consumers as they did for baby food consumers; to act out of an abundance of caution and pull the Chinese imported jerky treats.  We will publically (in front of Black Friday television cameras) ask Walmart if they care about pet food consumers. The questions will be…”Walmart, you pulled baby formula off store shelves nationwide; there was no recall, but out of an abundance of caution Walmart stepped up and did the right thing instead of possibly putting children at risk.  Are you willing to do the same thing for pets?  Or is it that Walmart only cares about the safety of human products?  I want to know, will you remove all jerky treats imported from China from your shelves until the FDA has issued a statement the treats are confirmed safe?  Does Walmart really care about the safety of all products sold in Walmart stores?”

Let’s find out.

Doesn’t three hundred and sixty pet deaths – reported to the FDA within the last eighteen months – deserve the same “out of an abundance of caution” action (pulling the treats from store shelves)?  Let’s ask them in front of the local media…on Black Friday!

Here’s what we need from you…(this is just for starters, as more is planned for Black Friday for Pets at Walmart it will be posted – such as slogans for signs, planning suggestions, where to meet, how to connect with others and so forth – we’re just getting started)…

Volunteer to question Walmart in your city on Black Friday.  Begin to gather some of your pet loving friends.  Ask your local independent pet store, your vet, groomer, pet sitter, dog trainer, and any other pet professional to meet at Walmart with you.  If the treats have sickened or killed your pet, please bring pictures of your pet to show Walmart and the media.

‘Like’ the Black Friday for Pets Facebook page.

Tweet about your participation in Black Friday for Pets using #Walmart (we want Walmart to be fully aware of how many people are planning to participate but don’t give them the exact location of the store you’ll be at…we have to keep some secrets!).  Such as “I’ll be at the Black Friday for Pets Clearwater, FL #Walmart”.

Post this on your Facebook page and invite other pet food consumers in your area by making an event page on Facebook.

Post this to your Google+ page.

Start a Meet-up in your city for this event.  Connect with other pet related Meet-up groups and ask for their participation.

Don’t worry, we will publish every detail for you.  A script – so to speak – to follow.  This will be very simple (and hopefully very effective).

The bigger we make this, the better the chance Walmart will listen and remove the treats from shelves.  And yes, we are going to tell Walmart about our event beforehand.

The following letter has been sent to Walmart …

This letter is to inform you that thousands of distraught pet food consumers have tried and tried to encourage your company to remove jerky pet treats imported from China from your store shelves – to no avail.  Walmart has ignored every plea. Walmart has ignored three warnings from the FDA, and Walmart has ignored FDA reports of more than 360 pet deaths in the last 18 months.  We have to ask…Does Walmart care about pets?

Last year, Walmart did a very good thing.  Walmart removed a suspect baby formula from store shelves.  There was no recall of the baby formula, there was no clinical evidence the baby formula was dangerous.  Yet Walmart decided the safety of children was more important.  Walmart took swift action to protect children and pulled the formula from store shelves nationwide; your press release stated Walmart acted “out of an abundance of caution”.

There is an urgent need for another ‘abundance of caution’ action by Walmart.  Walmart needs to lead the way for other retailers and remove all Chinese imported jerky treats from store shelves nationwide.  Walmart needs to prove to millions of pet food consumers your corporation is just as cautious about every product sold in your stores as you have been with baby products, this includes pet products.

Does Walmart care about the safety of the pet products it sells?   If Walmart can ‘act out of an abundance of caution’ for baby food consumers, we ask if Walmart will act out of caution for pet food consumers?  Does Walmart care about our pets?

Thousands of pet food consumers will be at Walmarts all across the U.S. and Canada on November 23, 2012 – Black Friday – to ask your store managers these questions.  We will be there early in the morning when hundreds of consumers are waiting in line.  We have planned to ask you our questions specifically on Black Friday because we want your response to be in front of the media – who will already be filming the shopping frenzy at Walmarts all across the U.S.  We want your answers to be public information.

Tony Corbo
FoodandWaterWatch.org

Mollie Morrissette
PoisonedPets.com

Susan Thixton
TruthaboutPetFood.com

To find out more visit Black Friday for Pets on Truth About Pet Food and Black Friday for Pets Facebook Page for information and updates.

2 Responses to “Black Friday for Pets”

  1. Auriette says:

    Make sure you notify your local media of what you’re doing. Some outlets have options for you to submit a “neighborhood” story yourself. Many TV stations, radio stations and newspapers have Facebook pages where you can post a picture. I work at a station where we have “see it, shoot it, send it” on our website. Look for all these opportunities to get your campaign some visibility. That’s in addition to sending a press release to the newsdesk, calling to tell someone about it a few days in advance, etc. Don’t count on getting some coverage just because you’re out there on Black Friday. If the crew is supposed to cover long lines and excited shoppers, they may not turn the camera around to shoot your protest unless someone tells them to.

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